Industry of the Ordinary

Industry of the Ordinary document their projects at their website, where their manifesto states, "Through sculpture, text, photography, video, sound and performance, Industry of the Ordinary are dedicated to an exploration and celebration of the customary, the everyday, and the usual. Their emphasis is on challenging pejorative notions of the ordinary and, in doing so, moving beyond the quotidian." Industry of the Ordinary formed in 2003. IOTO's work appears in diverse forms, including performances tailored for specific exhibitions and performance art openings, artist-driven interventions on the streets of cities throughout the US and internationally, and public works commissioned by the Nebraska State Historical Society, the City of Chicago Department of Cultural Affairs and Special Events (DCASE) and the Billboard Art Project, among others.